PracticeTek
Email Marketing Specialist
Marketing - Remote - Full Time
Our Company
At PracticeTek, we believe healthcare should be easy for providers, accessible for patients, and simple for everyone involved.
PracticeTek was established by healthcare professionals and entrepreneurs who share a common goal: deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms.
PracticeTek is a collection of innovative software companies working together to make healthcare easier, and more accessible, for everyone. We deliver robust software solutions that support practitioners, and foster exceptional patient experiences, contributing to the growth of healthcare clinics specializing in chiropractic, dental, orthodontics, optometry, and multi-discipline therapy.
We believe healthcare should be easy. We’ve built PracticeTek to make sure that it is. PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare: high-quality care delivered seamlessly and on demand, without the burden and confusion of traditional systems. We are a collection of best-in-class software solutions that serve the retail healthcare market, including dental, orthodontic, chiropractic, optometry, nutritionists, and integrated medicine practices. PracticeTek invests in middle-market, retail-healthcare SaaS companies. PracticeTek is an investment firm with a mission: we partner with founders who are changing healthcare for the better, for all.
The Marketing Department:
The Marketing department serves as a primary growth engine for all of PracticeTek’s business verticals. We are the fuel that drives customer acquisition, conversion and retention through increasing brand awareness and promoting PracticeTek’s products and services. We are the face and voice that represents PracticeTek and its brands. We care as much about our team as we do about our products. If you are looking for a role in a team that is the voice of PracticeTek and has the mentality of a start-up with the resources of a legacy brand, then the Marketing department is right for you.
The Career Opportunity:
PracticeTek is seeking a seeking an Email Marketing Specialist to join our team. The Email Specialist, will partner with the vertical marketing teams and the Omincchannel Growth manager to execute on brand marketing in the email channel. You should possess excellent communication, collaboration, and organizational skills. This is an onsite or remote position working with our in-house Marketing Operations Center.
Areas of Accountability
At PracticeTek, we believe healthcare should be easy for providers, accessible for patients, and simple for everyone involved.
PracticeTek was established by healthcare professionals and entrepreneurs who share a common goal: deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms.
PracticeTek is a collection of innovative software companies working together to make healthcare easier, and more accessible, for everyone. We deliver robust software solutions that support practitioners, and foster exceptional patient experiences, contributing to the growth of healthcare clinics specializing in chiropractic, dental, orthodontics, optometry, and multi-discipline therapy.
We believe healthcare should be easy. We’ve built PracticeTek to make sure that it is. PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare: high-quality care delivered seamlessly and on demand, without the burden and confusion of traditional systems. We are a collection of best-in-class software solutions that serve the retail healthcare market, including dental, orthodontic, chiropractic, optometry, nutritionists, and integrated medicine practices. PracticeTek invests in middle-market, retail-healthcare SaaS companies. PracticeTek is an investment firm with a mission: we partner with founders who are changing healthcare for the better, for all.
The Marketing Department:
The Marketing department serves as a primary growth engine for all of PracticeTek’s business verticals. We are the fuel that drives customer acquisition, conversion and retention through increasing brand awareness and promoting PracticeTek’s products and services. We are the face and voice that represents PracticeTek and its brands. We care as much about our team as we do about our products. If you are looking for a role in a team that is the voice of PracticeTek and has the mentality of a start-up with the resources of a legacy brand, then the Marketing department is right for you.
The Career Opportunity:
PracticeTek is seeking a seeking an Email Marketing Specialist to join our team. The Email Specialist, will partner with the vertical marketing teams and the Omincchannel Growth manager to execute on brand marketing in the email channel. You should possess excellent communication, collaboration, and organizational skills. This is an onsite or remote position working with our in-house Marketing Operations Center.
Areas of Accountability
- Email Strategy Development: Work with vertical leaders to develop and execute comprehensive email marketing strategies to enhance brand engagement, drive conversions, and increase customer retention across multiple brands.
- Campaign Management: Work with channel team and vertical leaders to plan, create and launch email campaigns, including promotional, transactional and triggered emails, ensuring alignment with overall marketing objectives and brand voice.
- Copywriting and Content Creation: Write compelling email copy that resonates with target audiences and drives desired actions. Edit and refine copy received from other team members or external sources to maintain consistency and quality.
- Audience Segmentation: Utilize data-driven insights to segment email lists and tailor campaigns to different audience segments, maximizing relevance and engagement.
- Performance Analysis: Monitor and analyze email campaign performance, including open rates, click-through rates, conversion rates, and overall ROI
- A/B Testing: Design and implement A/B tests to experiment with different email elements to improve campaign performance and identify best practices.
- Email Automation: Develop and manage automated email workflows and sequences, such as welcome series, re-engagement campaigns and post-purchase follow-ups.
- List Management: Oversee the growth and maintenance of email lists, ensuring compliance with data protection regulations and best practices for list hygiene.
- Collaboration: Work with cross-functional teams, including marketing, design and product teams to ensure cohesive messaging and branding across all email communications.
- Optimizes our email templates using graphics, personalization, and advanced features.
- Manages set-up and configuration of data-driven campaigns, ensuring deliverability.
- Proofreads emails for clarity, grammar, and spelling.
- Test and QA emails and gain approvals from stakeholders before scheduling.
- Liaise with marketing directors and other team members to ensure deadlines are met.
- Stay up-to-date with industry developments and tools.
- Bachelor’s degree in Marketing or similar.
- Hubspot Marketing Automation
- Pardot
- 3+ years of experience in an advertising agency or in-house marketing team
- Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines.
- Excellent interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers.
- Experience with the Microsoft Office suite.
- Asana Project Management (not required, but a plus!)
At PracticeTek we carefully consider a wide range of compensation factors to determine our offers of employment. This includes internal and external market factors as well as your individual experience and skills. These considerations can cause compensation to vary but we reasonably expect to pay between 50,000-75,000 for this position.
PracticeTek is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state, or local law.
PracticeTek is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state, or local law.
